It’s tough out there to get your small business seen by the right people at the right time. It could be a full time job. Unfortunately, small businesses don’t usually have 1) the budget to hire a full time marketer or 2) the time it takes to learn everything you need to know about marketing in the 21st century.
I can help.
My proven formula for success:
- Deconstruct & Research. I deconstruct your industry and then research industry specific growth trends.
- Find the Match. From the data collected in step 1, I will find your ideal customer.
- Craft the Message. Once we know who your customer is, we need to know how to talk to them. I create bold marketing messages and graphics for businesses so they get noticed.
What Makes Me Different
Most marketing agencies and consultants focus on executing marketing materials and tactics, like website design, social media marketing, email marketing, brochures, flyers etc.
You may see some results from these marketing materials, but until you have a solid marketing foundation in place, you aren’t taking advantage of the real rewards that marketing will bring you. Furthermore, you spend needless money on marketing materials that aren’t helping you get noticed.
I also understand the budget constraints small businesses are under. I know that it is a big investment to hire big marketing agencies or design studios. An investment that could really end up hurting the finances of small businesses. I have designed my services in such a way that most small businesses can afford my services. Let’s chat and see if we would be a good fit together.
Keep reading and see if you can relate to some of these stories.
Your competitor isn’t the business down the road offering similar products or services to yours. It’s the overwhelming stream of promotional clutter that your target customer is bombarded with everyday.
Consumers are being bombarded with so much promotional clutter, like advertising, that they are tired of it and have a difficult time remembering specific messages, according to chron.com.
You are falling victim to it as well.
Marketing Noise in Business Marketing
See if you can relate to this example:
Bonnie, who owns a small boutique, has been in business for about 2 years. She has a brochure that talks about her boutique, but nothing specific, just a general brochure about who the boutique is, how long they have been around and where to find them.
Bonnie also has a social media page where she promotes her upcoming sales and new items. Her posts generally look like this: “Hurry! Save 20% off select handbags when you visit our store this weekend.”
Her complaint: “I spend money on all these marketing pieces but my name isn’t getting out there.”
What Bonnie doesn’t realize is that she has fell victim to the noise. She created all the things you are “supposed” to have (i.e., a website, a social media page, brochures, business cards, etc.), but the one thing she lacked was an overall marketing strategy and plan.
Meanwhile, she keeps spending money on these marketing tactics. But with no overarching marketing strategy, she is shooting in the dark, hoping that one of these tactics will bring in new business.
There is a Solution
Marketing falls into 3 sequential buckets:
- Marketing strategy
- Marketing plan
- Marketing tactics and implementation
Most businesses focus on the last bucket, marketing tactics and implementation (i.e., website design, social media marketing, brochure creation, flyers, etc.). and end up spending a bunch of money to become “business reactive”. Meaning they go where the wind blows, or whoever the customer is at that moment.
By having a strategic marketing plan using the abovementioned buckets, you’ll be able to:
- Save money on marketing materials and tactics
- Craft a strong message that will resonate with your target audience
- Focus your marketing time
- Increase productivity
Don’t use the latest marketing tactic to get your name out there Instead, use the tactic that is going to reach and convert prospects into loyal customers.
I provide marketing strategies and plans for all phases of business. Select the option that best describes your need: