• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

Craft the Message

Small Business Marketing Consultant

  • Home
  • About
  • Creative Marketing Services
    • Business Marketing Consultant
    • Content Quality Check
    • Peer-to-Peer Marketing Groups
  • Blog
  • Speaking
    • Check My Availability
  • Contact
    • Cart
    • Checkout
You are here: Home / Marketing Basics / 7 Must Have Branding Answers

7 Must Have Branding Answers

By Kristi

Tell-A-Great-Story
Small businesses (those with fewer than 500 employees) form the backbone of the United States economy. These 30 million business owners employ roughly half of the private workforce. However, small business people rarely have the marketing budget or resources to access today’s top marketing tools and techniques.

Appeal to your ideal customer and face your competitors by leveraging your greatest asset, the one thing no one else can take away or copy, your business story. Whether you’re a small business owner, a trusted office manager, or a savvy marketer, you need to know your business’ story and tell it well.

Remember, this isn’t about selling. It’s about connecting. So refrain from asking people to buy, join, or sign up. The objective is to show the human side of your business.

How to Craft Your Unique Story

To identify your business’ unique story, gather key customer-facing staff members , sit down with your computer (or a piece of paper) and write down your answers to these 7 key questions.

  1. How did you get here?
    Your unique story begins with the path you took to get where you are today. Look back on the successes and failures that brought you to your current level of development.
  2. What do you know about your competitors?
    Many other businesses exploit and shape your niche. Take a minute to consider their strengths, weaknesses, and approaches to doing business.
  3. What sets you apart from your competition?
    You know you have something special to offer that your competitors lack. How are you different? What sets you apart? Identify and list the specific factors that define your USP (Unique Selling Proposition).
  4. What’s your passion?
    You could have decided to open (or work for) any type of company. Why did you choose this particular one? What do you gain from this experience that you can’t get from any other?
  5. What emotions motivate and support you?
    When hard times come, which inner resources do you lean on? From where do you draw your strength? What keeps you from never giving up?
  6. Who have you helped?
    Make your story more relatable by sharing a customer success story. Highlight the ways in which you made a difference in this client’s life – and how they used your USP to break through barriers and reach new heights.
  7. What else is missing?
    Look back at the story outline you’ve created. What more needs to be said? What special component of your business do people need to hear about? What memories do you treasure from the time you spent following this path?

My Business Story

I am a high-energy, happy-go-lucky passionate, creative marketer, who honestly loves all things marketing (it can be obnoxious sometimes :-)). And with numerous years in the corporate sector, I found the corporate world lacking the same passion and drive that I felt I brought to the table. That’s when I decided to work with small business people.

Every time I work with small business owners, marketers or employees I get energized by their passion and vision for what they do and how they do it. The honest motivation to benefit others in daily work is present in all successful small business people I meet.

You put everything you have into your business – so I ensure you’re investing these resources in only the finest marketing strategies and tactics.

If you need help identifying your story and telling it well, I can help. Unlike traditional agencies, I’ve specifically tailored my services to small business people like you – and set my pricing to accommodate your budget, even offering monthly payment plans.

I provide corporate-quality marketing services at small-business prices. You stand behind your unique products and services – and I stand behind you, all the way. If you are interested in how I could help you today, then click here to book me for a free one-hour consult today! The coffee is on me.

August 18, 2016 Tagged With: Small Business, Storyteller, Success Story

About Kristi

My mission is to help small businesses win at delivering powerful marketing messages that will reach their potential consumer. I am a creative marketing consultant who left the corporate world to empower small and mid-sized businesses on how to use marketing effectively.

Interested in my services? Contact me today.

I offer marketing consultations and services for small business owners, creative managers and marketing directors. Let's chat to see if I would be a good fit for your business.

Reader Interactions

Trackbacks

  1. The Three Steps to Sell More - Craft the Message Blog – Craft the Message says:
    September 14, 2017 at 4:54 pm

    […] that we’ve made and to learn what we’ve learned. I truly believe that. Your ideal business customer has heart and so do […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar


Get Access To My Latest Marketing Articles and Tips

Search

Follow Me

  • Facebook
  • Google+
  • Linkedin

Need an Event Speaker?

Speaking

Popular Articles

7 Digital Marketing Tactics You Need To Know

The Hashtag: How To Use This Social Media Tool

Content Marketing Increased Membership by 25%

Footer

About

I help entrepreneurs, creative managers and marketing directors navigate this crazy world of marketing by providing ongoing marketing support, education and services.
Read More

Subscribe

Get Access To My Latest Marketing Articles and Tips

Contact Me

Craft the Message
Email Me
Cell: 832.746.1372
Office: 832.449.3728
Hours: Mon-Fri 9am to 5pm
Located in and around the Richmond, Texas area

  • Home
  • About
  • Creative Marketing Services
  • Blog
  • Speaking
  • Contact

© Copyright 2017 Craft the Message · All Rights Reserved · Powered by WordPress ·